Check out The Hollywood Reporter‘s interview with Dawn Ostroff, the president of entertainment at the CW:
THR: Is there a lesson from the success of “The Vampire Diaries”?
Ostroff: Great writing, great casting, a topic that’s in the zeitgeist and a known franchise is always what we look for. It’s the perfect example of the kind of qualities we stress in every show we pick up.
THR: Is it too early to talk about a “Vampire” spinoff?
Ostroff: Too early. But hopefully in a few years.
THR: Between the durability of “Smallville,” “Supernatural” and the popularity of “Vampire Diaries,” should the CW head in a more genre-driven direction?
Ostroff: What “Vampire Diaries” has done so well is that it’s not just a genre show, it has romance and humor and friends that feel like family. There are so many elements that work on different levels. So although it is a genre or sci-fi show, it has a lot of other elements that make the show work for all of our audience. We picked up a show called “Be-Twixt,” which is a genre show if you will, but it has many of the same elements.
